Our Story

Reelae was born in spring of 2016, when two students undertaking their Masters degree at the University of Technology Sydney, decided they wanted to improve learning experiences after being frustrated with the legacy systems they had been using. Collaborating during groupwork felt inefficient and, more importantly, lacked a process to mark assessments fairly across team members.

The two students, Samson Korawali and Richard Borges, set about building a tool that could ease the facilitation of group tasks and boost accountability. During the development process, they discovered that their software tool not only provided a missing management tool for educators, but also had wide and deep applications for any organisation running learning management systems.

Today, Reelae is made up of a team of professionals with combined expertise of more than 15 years in educational technologies, 20 years in enterprise applications and 20 years in software development.

Our Mission

Our belief is that all learning should be made simple. We believe that the simpler we make our tools, the more time we save educators, giving them more time to build happier, more productive learning experiences.

Reelae was built to be scaleable. It is designed to help learning at any age and provides educators with an easier and more meaningful experience with their students. The simplicity of the tool means it can be used whether you are in a suburb in a big city or in a remote village of Papua New Guinea.

Beyond the technology, Reelae will seek to partner with businesses to sponsor educational support for rural or impoverished communities to aid learning, through its ‘Heart to give’ community outreach program. Reelae’s founder and CEO, Samson Korawali, has committed 5% of all the company’s profits to be ring-fenced for direct community programs.

Our Vision


We want to deliver an enriched teaching and learning experience and make collaboration more efficient, intuitive and analytics-driven.


We want our tools to accommodate every stage of teaching and learning needs – from primary school, high school, tutoring, right through to tertiary education and beyond.


We want to partner with donor agencies and foundations to roll out Reelae in developing countries so that communities in rural areas can access educational resources online.

Our Team

Samson Korawali

Founder & Chief Executive Officer

A serial Tech Entrepreneur with over 15 years of professional experience, working hands on with technology in web, e-commerce, gaming, 3D, AR and VR development.

Richard Borges

Co-Founder & Chief Solutions Architect

Co-Founder and Chief Solution Architect with design and development experience. Full-stack developer with over 25 years of experience.

Michael Walton

Chief Marketing Officer

Corporate Marketing & Communications leader. 30 years of experienced a in host of industries and research methodologies. Masters lecturer and corporate educator.

Stuart Ryan

Chief Technology Officer

Passionate IT Leader with 16 years’ experience in Australia’s Higher Education sector delivery EduTech solutions.

Daniel Strassberg

Chief Financial Officer

Corporate Finance and Operations leader. 30 years of experience in digital, banking,media and gaming industries.

Cindy Panzera

Marketing & Communications Consultant

Senior corporate marketing and communications professional with almost two decades’ experience in consumer and media research across the FMCG and retail sector. 

Sanjeev Dhawan

Software Development Lead

Full stack software developer with over 10 years of professional experience working across API, web, database and server side development.

Donna Abique

Sales Executive

Sales professional with over a decade of solid experience in all aspects of Sales and Business Development.

Apira Giriharan

Digital Marketing Consultant

A specialist in contemporary end-to-end marketing, with 10+ years of helping SMEs, startups and mid-market enterprises drive exponential growth.